From betting in the shops of traditional high street firms like Ladbrokes and William Hill right up to using modern digital specialists like Bet365 and Betfair, the bookmaking industry has changed insurmountably in the last decade in Britain and betting apps are now our preferred way to gamble.
Ranking these apps is an almost impossible task in reality as every customer wants something different, but though some are better than others we list here what are generally considered to be the ten best apps available on the market right now.

888 Sport

In a betting shop

Well branded in the firm’s now distinctive colours, 888’s app is easy to use and simple to navigate. Unlike other apps which rely on us choosing our markets from a drop-down, this app has a search bar making it easy to find our chosen event. Live in-play markets are offered along with regular promotions and bonuses. One of the newer kids on the block, 888 Sport offer a pretty decent product and their app represents this rather well.


This one is one of the most popular apps in the business, particularly on the Android format. Bet365’s very competitive sign-up bonuses help, with a huge £200 deposit bonus getting things underway for first time downloaders. As well as their product being top notch in terms of prices offered and bonuses given, this app has a great user interface too; it’s easy to use, has a ton of live streaming events and in-play markets making it one of the best options around. The bet365 app is also available for iOS and works equally as well on other formats. Clever marketing has made this one of the most popular betting formats in the world and to be fair, its quality does back up its reputation.


Betting application on smartphone

Betfair as an entity has been a revelation for the UK betting market and it’s rather fitting that its app is one of the better ones on the market. As well as offering their traditional fixed odds markets which are still a comfortable way for most punters to bet, Betfair sticks to its own roots as a betting exchange too meaning customers can play the part of the punter or the bookmaker and you can also easily get a Betfair promo code for your bet. Available on all formats, the app offers new customers a £30 signup offer. It’s hard not to gush sycophantically about Betfair, but what they have done for UK betting, especially horse racing, has been superb in all fairness.


One of the traditional names moving from the high street to digital (formerly known as Fred Done), BetFred’s app offers a bonus consisting of £60 in bets when you bet £10. Given the firm’s routes in the old fashioned market, their strengths are in UK and Irish horse racing and UK football where the app focuses on competitive prices in these markets.


Another high street bookie who re-branded for the digital era was Victor Chandler and as BetVictor, the firm offer a very acceptable app. With a signup bonus worth £60, this app offers a huge range of strong prices and is known to offer best odds on various events, especially football games. Crucially, BetVictor’s app has a very easy-to-use interface and has attracted a very large market share. The app is available across all platforms but naturally downloaded most on Android and Apple.


In recent years Coral has fallen well behind out on the high street, but a link up with Ladbrokes has brought it kicking and screaming into the digital age and it’s app is a thoroughly decent one. It’s easy to use, has a standard new account bonus of £20 upon placing a £5 bet and offers comprehensive markets on the most popular sports. Price boosts are available on live terrestrial horse races in the UK and the app is available, as usual, on Android and iOS formats.


Ladbrokes’ app offers gamblers up to £50 in free bets upon sign-up, using a simplified process made even easier when the customer uses PayPal. As usual, all major credit and debit cards are accepted too. Naturally working across all major platforms including Android and Apple, the Ladbrokes app is among the standout betting platforms available. Ladbrokes are Britain’s biggest traditional bookmaker and so it is appropriate that their digital game is strong – and it is.

Paddy Power

Paddy Power’s tremendous advertising and social media programme keeps punters engaged like no other bookie. Their app needs to back up their promises though and thankfully it does. A £20 free bet on opening a new account goes some way to enticing us in, but once in the app there is little disappointment with another easy to navigate and entertaining interface. Money back specials and various ever-changing competitions and deals keep the punter guessing, the app also offering live streaming to help to cement Paddy Power as one of the best bookmakers around overall. The app is available on Android and Apple.


Betting screens

Befitting its big name within the media and sports businesses, Sky’s betting app is again one of the better apps on the market, keeping high standards in terms of interface and value for the punter on both Android and iOS devices. Sky Bet offer a free £20 bet to new customers once they have placed a bet of £5 and the offer is backed up by with a number of weekly matched £5 bets. Although its market share may flatter it a tad given that it’s advertised a lot on Sky TV, the app is decent and worth checking out.

William Hill

Along with Ladbrokes, William Hill are one of the UK’s big two traditional bookmakers and although their digital presence could arguably be better, they do offer a well put-together app. WillHill’s version of the familiar free bet deal is a matched bet of up to £25 upon joining. With over 100 in-play football markets, they use the beautiful game as their major point of attraction for customers and are still among the better value bookmakers for horse racing odds which is their traditional money-maker. Once again the app works equally well on Android and Apple.